{"product_id":"building-a-story-brand-paperback-donald-miller","title":"Building A Story Brand (Paperback) - Donald Miller","description":"\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePublisher ‏ : ‎ HarperCollins (28 February 2018)\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLanguage ‏ : ‎ English\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePaperback ‏ : ‎ 240 pages\u003c\/li\u003e\n\u003cli\u003eItem Weight ‏ : ‎ 222 g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDescription\u003c\/h3\u003e\n\u003cp\u003eNew York times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's story brand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas or services. Building a story brand does this by teaching readers the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it and how to create the most effective messaging for websites, brochures and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office or the lead singer of a rock band, building a story brand will forever transform the way you talk about who you are, what you do and the unique value you bring to your customers.\u003c\/p\u003e","brand":"Inshopcart","offers":[{"title":"Default Title","offer_id":44107252793532,"sku":"","price":13.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/1462\/7516\/files\/350722681.jpg?v=1725543657","url":"https:\/\/inshopaaaa.myshopify.com\/products\/building-a-story-brand-paperback-donald-miller","provider":"Inshopcart old","version":"1.0","type":"link"}